From Wired: "No, they played it because of what the designers called the game's ability to deliver "30 seconds of fun," over and over again. And those 30 seconds didn't consist of moderating a frickin' guild meeting, if you know what I mean. Nosiree: They consisted of wasting every last freaky alien that wandered anywhere near your muzzle."

"When your boss asks you what you did on the weekend, are you gonna tell him you spent 10 hours shooting at already-dead bodies during slow-mo mode in Half-Life 2 just so you could play physics experiments with them? [Blogger: I love Asshole Physics] No, it's easier to stroke your chin and muse on the advent of "narrative" games that will "rival movies" and finally "break games into the mainstream.""

Synopsis: because it's fun, dammit!